📏 What Size Should My Social Media Graphics Be? (2025 Sizing Guide)

You just finished designing a post. It looks clean, your colors hit just right… but then you upload it and boom — Instagram crops it weird, your Facebook cover is blurry, or your TikTok thumbnail cuts off your logo.

Yep — sizing still matters in 2025.

So if you’re tired of guessing and want your posts to actually look how you designed them, here’s your no-fluff sizing guide for all major social platforms.

📸 Instagram Post Sizes (2025)

• Square Feed Post – 1080 x 1080 px

• Portrait Feed Post – 1080 x 1350 px (Best for visibility in the feed)

• Landscape Post – 1080 x 566 px

• Stories & Reels – 1080 x 1920 px

• Profile Picture – 320 x 320 px (Keep your logo centered — it crops into a circle)
  

💡 Pro Tip: Use 1080 x 1350 px for most feed posts — it takes up more screen space and stands out way more.

🎥 TikTok Graphics & Thumbnails

• Video Size – 1080 x 1920 px

• Safe Zone for Text/Logos – Keep important stuff centered (avoid the top, bottom, and right edge — that’s where UI elements live)

• Thumbnail (Cover Image) – 1080 x 1920 px, but make sure your title/text fits in the middle third.
  

💡 Pro Tip: Design with “safe zones” in mind so your buttons, usernames, or captions don’t block your visuals.

📘 Facebook Graphics

• Feed Post – 1200 x 630 px

• Event Cover – 1200 x 628 px

• Page Cover Photo – 1200 x 675 px (Mobile crops it tighter, so preview it first)

• Stories – 1080 x 1920 px

• Profile Pic – 170 x 170 px on desktop
  

💡 Pro Tip: Facebook compresses images hard. Use PNGs when possible for sharper graphics.

🐦 X (Twitter) Graphics

• Image Post – 1600 x 900 px

• Header Photo – 1500 x 500 px (Keep text/logo centered — sides get cropped on mobile)

• Profile Picture – 400 x 400 px
  

💡 Pro Tip: Twitter still prefers horizontal images for previews. If you post verticals, they may get cropped weird.

📌 Pinterest Pins

• Standard Pin Size – 1000 x 1500 px

• Profile Picture – 165 x 165 px

• Board Cover – 222 x 150 px
  

💡 Pro Tip: Tall pins perform better — they fill more screen space and encourage scrolling.

📺 YouTube Thumbnails & Channel Art

• Thumbnail – 1280 x 720 px (Use JPG or PNG under 2MB)

• Channel Banner – 2560 x 1440 px

  • Safe Text Area: 1546 x 423 px

• Profile Pic – 800 x 800 px
  

💡 Pro Tip: Your banner crops differently on TV, desktop, and mobile — design within the safe area to avoid weird cuts.

✏️ Bonus: Canva Size Presets You Can Trust

If you’re using Canva, most of these sizes are already built in — just search for “Instagram Story” or “Facebook Cover,” and it’ll give you the right canvas. Still double-check dimensions if you're exporting for multiple platforms.

Final Thoughts

The best design in the world won’t land if it’s the wrong size. Sizing your graphics right makes your brand look way more professional, avoids awkward crops, and keeps your content consistent across platforms.

Bookmark this post, or even better — download a cheat sheet you can keep on your desktop.

👉 Want premade templates sized perfectly for IG, TikTok, and more?Check out my social media packs